From Gabriela Hearst and Sarah Burton’s last collections at Chloé and Alexander McQueen to the highly anticipated debuts of Sabato De Sarno and Peter Hawkins at Gucci and Tom Ford, the Spring/Summer 2024 shows were a kaleidoscope of change and innovation. Awash with fresh perspectives and bold statements, the runways showcased everything from modern interpretations of femininity to reimagined workwear essentials and updated classics. Dive into our big SS24 guide to discover and shop this season’s hottest trends.
9 to 5 Refresh
With oversized suiting, comfortable waistlines, and exaggerated detailing, SS24’s take on workwear is all about relaxed tailoring — just look at Victoria Beckham, Coperni, Zimmermann and Givenchy’s collections. So this season, pair your boxy blazers with a slim fit shirt or thin knit to play with proportions.
Short Shorts
If 2022 was the year of the micro skirt, 2024 is the year of the micro short. As fashion continues to take inspiration from Y2K trends, the SS24 runways ushered us into a new era of short shorts, an ever so slightly more modest take on 2023’s hot pant obsession. Take a page out of Gucci and Stella McCartney’s styling by pairing yours with long tailored coats for a more androgynous look, or go down a slightly more daring approach with a leather jacket à la Chloé and Isabel Marant. For a bit more coverage, take inspiration from the likes of Celine and Alexander McQueen and try them with a knee or thigh-high boot.
Party in the Back
Slingbacks have entered the chat. At Dior, Tory Burch and Saint Laurent, sculptural heels gave a modern twist to this classic shoe; at Valentino, mesh and woven styles came with a flattened kitten heel; and at Gucci, glossy patent designs came in a wide array of colours, from the maison’s Rosso red to bubblegum pink, black, chartreuse and periwinkle. Wear yours with everything from wedding guest dresses to jeans.
Total White Out
From Valentino and Gabriela Hearst’s densely worked designs to Prada, Christopher Esber and Jonathan Simkhai’s diaphanous designs, white dresses were all over the SS24 runways, signalling a shift away from the usual infusion of spring-ready pastels.
Chain Reaction
Chain bags have been given a must-see upgrade. Growing more playful each season, the metallic hardware has become an extension of the jewellery category, with maisons like Loewe, Saint Laurent and JW Anderson using chains as more than just your average handle. At Valentino, they were used as bracelets, while Michael Kors’s chains had a ’70s disco vibe.
Red Reimagined
The belts at Bottega Veneta. The collars at Amiri. The shoes at Jacquemus. The bags at Gucci. The shorts at Miu Miu. The knitwear at Loewe. From bright pops of cherry and candy apple red to more muted tones of burgundy and maroon, the SS24 collections were nothing if not a hard launch for red as the official colour of the season. A natural evolution of fashion’s obsession with red socks and tights, which appeared on the SS23 runways at brands like Hermès, Chanel and Isabel Marant, bold red accents have been challenging the traditional colour narratives of spring.
Refined Sportswear
This season, sportswear officially made the transition from functional to fashion-forward, with brands like Miu Miu, Louis Vuitton and Gucci fusing performance and luxury. Think bold pops of colour, innovative fabrications, and unexpected silhouettes.
Blooming Brilliant
Be it Balmain’s 3D designs, Magda Butrym’s delicate lace or Simone Rocha’s use of real blooms taped up under sheer gowns, roses were the talk of the SS24 runways. While florals are perhaps not the most groundbreaking spring trend, there’s a reason designers are continuously inspired by blossoms — and with aesthetics like ‘balletcore’ and ‘coquette’ trending on social media, womenswear is at its peak hyper-femininity era.